There are several different things you can do to market your website and get found. Here are just a few.
- Search Engine Optimization
- Pay Per Click Management
- Social Media Management
- Newsletter management
- Search Engine Optimization (SEO)
SEO has become the new standard when it comes to advertising your product or service. The days of finding your business in the phonebook or a directory are long gone. Something like 80% of all purchasing decisions are researched on the internet before being made. If you’re not taking search engine optimization seriously your business could be left behind.
Not only are people using the internet as their primary source for finding products and services, they’re probably only going to take a look at the companies that show up on the first page of their search result. So it’s becoming an absolute necessity to make sure that you not only have a great website that engages the customer and gives them an incentive to pick up the phone or email you, but that you give them an oppotuntiy to find in the first place.
The nice thing about SEO is that it’s pretty easy to get a return on your investment. It’s simple math. When you’re dealing with people that are out there searching for a your type of business all you have to do is make sure that you obtain enough of them to justify your campaign.